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Our mission is to help companies reach their highest potential in the context of the next paradigms in business. At shiftalliance™, we advise businesses on how to innovate their entire business model through the lens of meaningfulness, the key value driver of the 21st century. shiftalliance shows a business-any business-how to improve profitability with minimal capital investment from the companies we serve. We are experts in powerful, low-cost ways of discovering new ideas to increase the value your company generates, motivating a company's work force, inspiring its leaders and attracting new customers. Whether you're a leader seeking to revitalize the ROI of an existing business or a venture capitalist needing to optimize a business in your portfolio, shiftalliance™ can help you discover the innovation opportunities to enhance your business model and align your company with emerging shifts of the 21st century. Our singular approach comes from the combination of rigorous business analysis + design thinking + awareness mindset leadership coaching to unlock the full potential of your strategy, leaders and performance. We coach your people to lead and embed meaningfulness into your culture. We became a B Corp immediately upon discovering B Corporation. We had collected 231+ better practices in business and realized that B Lab was promoting many of these practices through their certification and legislation initiatives. We were thrilled to discover that companies could be recognized for their meaningful practices and potentially even benefit financially (through tax breaks) as a result of their commitment to socially responsibility. Most management and specialist consulting firms address business, organization development, innovation, brand or sustainability. We use the lens of meaning, the value driver of the 21c, to assess, innovate and embed all of the above into meaningful business models and unleash greater value for all stakeholders and the enter