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We were asked a simple question: is Facebook increasing the size of people’s personal networks?

On Facebook, the average number of friends that a person has is currently 120[2]

As a subset of the people you know, there are some individuals with whom you communicate on an ongoing basis. The number of individuals that represent a person’s core support network has been found to be much, much smaller than their entire network. Peter Marsden found the number of people with whom individuals “can discuss important matters” numbers only 3 for Americans[3].

Das rasanteste Wachstum legt derzeit die RTL-Beteiligung wer-kennt-wen.de (www.wer-kennt-wen.de) hin. Nach eigenen Angaben sind inzwischen über 3 Millionen Mitglieder beim 2006 entstanden Dienst registriert. Die ProSiebenSat1-Beteiligung Lokalisten (www.lokalisten.de) kommt auf über 2 Millionen registrierte Nutzer. Beim Schüler-Netzwerk schülervz (www.schuelervz.net) sind über 2,5 Millionen Mitglieder unterwegs, beim Studenten-Netzwerk studiVZ (www.studivz.net) mehr als 5,6 Millionen. Beim amerikanischen Dienst MySpace (www.myspace.de) tummeln sich ebenfalls mehrere Millionen deutsche Nutzer.

Strukturdaten ausgesuchter Social Networks (Bildung) *

If Facebook has one standout application it has to be Photos. Measured on its own, it is the largest photo site on the Web. A full 69 percent of Facebook’s monthly visitors worldwide either look at or upload photos, based on comScore data. And more than 10 billion photos have been uploaded to the site.

Repräsentativumfrage „Kommunikationsverhalten deutscher Internet-Nutzer", die die Universität Augsburg und die Convios Consulting GmbH im Auftrag von Web.de erstellt haben

Studi VZ, Schüler VZ und MySpace vor allem bei jungen Menschen sehr bekannt, während Wer-kennt-wen, Xing und Stayfriends eher bei älteren Menschen (über 24 Jahre)

Den höchsten Bekanntheitsgrad weist jedoch Stayfriends mit 48 Prozent auf.

Zahlen für April bis Juni 2008

wer-kennt-wen.de (www.wer-kennt-wen.de). Mit stattlichen 3,54 Millionen Unique Usern im Monat

studiVZ (www.studivz.net) steht mit 5,73 Millionen Unique Usern

Synovate has released a survey report according to which 58% of the internet users have absolutely no idea about social networking.

Holland, 89%, was the country with most people knowing about social networks. The second spot was captured by Japan with 71%, where as U.S. stood third with 70%. An interesting fact is that only 26% of the users were part of any social network. These stats were higher in Holland with 49%, followed by United Arab Emirates 46%, Canada 44% and U.S. 40%.

There are a lot of people who are not comfortable giving out their personal information. Only 26% of the over all users were comfortable in giving out their information.

half the population (58%) do not know what social networking is

13,000 respondents aged 18-65 years in 17 markets

Perhaps the biggest out-take here is the debunking of myth number two. Social networking is definitely not US-centric.

“While the social networking trend first took off in North America, it is beginning to reach a point of maturity in the region,”

Facebook.com, which took over the global lead among social networking sites in April 2008, has made a concerted effort to become more culturally relevant in markets outside the U.S. Its introduction of natural language interfaces in several markets has helped propel the site to 153-percent growth during the past year.