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Other speakers at the conference included Monica Sullivan of Harrah's, Rob Sandie of Viddler.com, Dave Amirault of Freeskier Magazine, Christine Loredo of Trilibis Mobile, and Pete Blackshaw from Nielsen Online.

"We were tossing around the question: 'What would be the Sundance Festival for the Facebook generation and yet was core to snowsports enthusiasts?' The intent behind the first two years of the event was say OK, let's not pretend that we're smart enough to know what a consumer event would look like,"

Future Snowcial gatherings may involve both a business conference and a consumer event. While the 2010 Snowcial ran at the same time as the International CES electronics show in Las Vegas, future Snowcial events might directly follow the major consumer electronics trade show. "Anyone who is into snowsports, it just becomes part of their trip. They hit Vegas and they hit Heavenly." LaPlante suggested as a possible future scheduling tie-in.

Perhaps the most surprising affirmation of this came from none other than entrepreneur/musician MC Hammer, who keynoted the conference.   Hammer spoke about the need for musicians and entertainers to embrace social technology in order to innovate.  While others may be fighting it, he’s chosen to embrace it, which has been to his benefit.