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in title, tags, annotations or urlSelling Products on Social Media - 0 views
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selling-products-social-media There is value to be found by marketing your products on social media. With eCommerce becoming more popular in the wake of COVID-19, more people have grown comfortable with purchasing items via social media.
Based on CMS Wire, 40% of customers have purchased items via Facebook, with 13% doing so via Instagram and 12% via Pinterest in 2021 alone. But how do you write product descriptions which social media users will find captivating enough to follow through on your sales pitch?
Different Social Channels Require Different Types of Content
Depending on the social media platforms you promote your products on, you will need to adapt your content strategy. Some platforms are friendlier to visual content than written blog posts or status updates. The right type of content will be required for different platforms if you want to differentiate your marketing strategy and reach more people. Here's what you should keep in mind as you start writing your product descriptions:
selling-products-social-media
Facebook - This is a platform where you will be able to publish a variety of content and still achieve good sales results. Facebook users are
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Believe it or not, there aren't very many businesses out there implementing the Internet to its full potential. Marketing with social media can be extremely effective. When used correctly, social media marketing can dramatically increase the number of customers a business receives. Read on to learn facts vital to social media marketing success.
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Believe it or not, there aren't very many businesses out there implementing the Internet to its full potential. Marketing with social media can be extremely effective. When used correctly, social media marketing can dramatically increase the number of customers a business receives. Read on to learn facts vital to social media marketing success.
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What is social selling
Engagement has never mattered more to B2B buyers, but the old sales models to engage buyers is becoming obsolete. A hard pill to swallow by many in sales management is that today's informed and connected buyer is usually in control. When we talk about "buyer engagement," using social media and social selling it can be hard to nail down. Research shows that buyers do want to interact with us in new ways, but on their own terms. This means that when engaging buyers, we need to be credible, be useful, be valuable and be relevant to get their attention in a content fuelled sales world.
In the traditional sales and marketing model it ran along the lines of building awareness, driving interest, try to create some desire which eventually leads to action. This has been the traditional ap