The primary objective of any PR Agency is to target the audience, and achieve their clientship. Money is very valuable and people are extra cautious when spending it. A PR has to advertise the stakeholder in a witty fashion so that it attains the required viewership and excite them enough to pay for the goods. Be it fund,charity, valuable goods etc. Everything that needs to been sold needs good PR ship. It's the bond and understanding between consumer and seller that will generate more profit.