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"To grow a business, invest of empathy to the customer is the priority, invest of money comes next," said Bhavishya Garg, Head of User Experience Department, MX Player, on the second day of SMX India Communication Summit 2021 in the session "Tech Impact on Media And Communication Ahead". SMX Networks have organized two-day-long Media, Entertainment, and Communication Summit titled INDICOMMS 2021 in association with Adamas University (University partner), Innoserv Digital (Digital partner), ORAI Robotics (AI partner), Asma, and Asentrek Global (community partner). This mega summit continued for two-day,4th and 5th March 2021, with many eminent speakers across the globe. This mega event aims to examine the current scenario and identify new trends and best practices emerging in the media, communication & entertainment industries.

Dr Annurag Batra, the Founder and Chairman of BW Business world Group and Editor-in-Chief of Exchange4media Group were the Chief Guest at the Inaugural Session of the first day of SMX India Communication Summit 2021. Batra in his speech emphasized the Gaming industry as the emerging platform along with a web-led, content-led and converging media to be the future ahead.

Rajesh Kathuria, AVP- Information Technology, Shemaroo Entertainment Ltd, was one of the panellists. He shared his views on "Tech Impact on Media and Communication Ahead". Kathuria has an overall experience of over 29 years and he's a part of one of India's leading media and entertainment powerhouses, Shemaroo Entertainment Ltd. He was previously associated with rediff.com as an Associate Director for System and Network Services. Moreover, he has technical expertise in IT Assets and has been a key digital transformation catalyst in media and advertising agency environments.

As the world returns to normalcy and humanity trudges back to its usual ways, reality appears like a transformed paradigm. The dreaded Covid-19 seems to have changed everything around us. As we battle to grapple with the changes around us, it is high time we took a stock of the new normal - a word that is currently dominating all human discourses. In the given vein, one thing that we need to give a close and hard look at is the field of journalism.