"The day was January 6th 2019. There was nothing out of the ordinary, apart from the fact that we were launching a long drawn rewards campaign on AppBrowzer. We spent over 2 months planning and implementing this campaign. Finally, it was launch day. Before you know it, in comes January 7th and nothing has been quite the same. We got over 1 Lac downloads in just 24 hours! This number was only climbing. The next day, we were placed at the 1st spot on the trending section of the Google Play Store! Nobody in the team was expecting it.
AppBrowzer was trending in multiple categories on the play store.
We were receiving over 500 requests per second! We have never seen this kind of numbers since inception. It blew so much out of proportion that our servers crashed. The team managed to curb and solve the fixes because of our prior experience with a rewards campaign we ran a couple of years back in 2017. The campaign was a huge success, one that went viral in no time!
Now after over 4 months, looking back, here is my learning and thoughts after the experience.
About the AppBrowzer Rewards Campaign
Previously, we had put in a lot of money in paid marketing and other traditional app marketing approaches. Most of them could only take us so far, eventually fizzling out into oblivion. As we were approaching 2019, we had to do something different, something bold. After much thought, we planned a variable rewards campaign. The objective of the campaign was two-fold. One to drive in user acquisition and the other was to increase engagement in the app itself.
Normal Rewards vs Variable Rewards
I had mentioned about our previous campaign. However, that campaign was different from this variable rewards campaign. How so? The campaign earlier in 2017 was a simple refer and earn cashback. The user would be given a fixed reward amount on the successful action of inviting a new user in the app. The campaign hit a bump and then fizzled away soon after. What was the difference? There wa
First and for all, the recession that had hit the U.S. a couple of years back has affected the world economy adversely. It brought the markets to hit rock bottom it's sadly true that the process of recovery is still under way.
On BSE, 13,000 shares were traded in the counter as against average daily volume of 13,481 shares in the past one quarter.
The stock hit a high of Rs 505.20 so far during the day, which is a record high for the counter.
Skagen Men's 233LTMN Titanium Black Mesh Watch - with price: $ 79.99 - Top off your wardrobe with the clean lines and smooth European styling of the Skagen 233LTMN. The slim and ultra light dark tone titanium case edges a hitting blue dial with silvertone hands and stay markers. A dark tone titan
Are you hit with the financial block in the mid of the month? Do you find it challenging to avail the cash help because your credit score is less than perfect? If you run into a situation where you...
North Korea tested a Musudan missile, which is capable of hitting US bases as far away as Guam. Seoul: An outburst almost immediately after takeoff was behind the failure of North Korea’s latest test-firing of a powerful medium-range missile, the South Korean military established on Monday. North Korea tested a Musudan missile - which ...
Taking on Pakistan on the issue of terrorism, Prime Minister Narendra Modi today dubbed it as the "mothership" of terrorism to which terror modules around the world were connected and asked BRICS
Indian mining giant Adani's plan to build one of the world's largest coal mines in Australia got a major boost on Monday as it secured the final approval for a permanent rail line and a temporary construction camp for the 21.7 billion dollars controversy-hit project despite protests.
With RBI belying expectations of a rate cut, India Inc today expressed disappointment saying a rate cut was needed to provide a fillip to the flagging industrial economy and stimulate consumption that has been hit by demonetisation.
Vissco Elastic Knee Support for Runners Includes Athletic Tape
Running involves the constant movement and bending of the knees. As your foot hits the ground, if it is not placed correctly, it could cause your muscles to react by tensing up in response from the improper placement. In addition, if you misstep, you may trip and fall down, causing injury to your legs, knees, and other areas of your body.
Tape is not the only type of knee support available. There are also braces and pads that you might use. However, while these products are well suited to provide protection after receiving an injury, they tend to get in your way and hamper your range of motion as you run. Athletic tape, more specifically elastic sports tape on the other hand, adheres directly to your skin and is elastic, so it bends and moves without any restrictions. Because it simulates an extension of your skin, it creates additional support and strength to your knees.
Vissco Elastic Knee Support
Muscle or Ligament strains can be really bothersome, especially at the knee joint. We often over-work our knees in strenuous physical activities and then suffer from inflammations or strains. You might want to pick up our elastic tubular knee cap. It provides compression, warmth and improves blood flow to the soft tissue areas surrounding the joint. Its lightweight, breathable and comfortable ensuring it's worn more often, thus improving its therapeutic results. The cotton knitted fabric releases sweat and permit airflow, which its ergonomic design ensures a two way stretch.
WHEN TO USE
Osteoarthritis Knee Overuse due to physical activities Post-surgery or post-arthroscopy Muscle and Ligament Strains Bursitis
Vissco Elastic Knee Support Features
Skin Friendly
Easy Breathe
Soft Support
4 Way Stretch
Anti-Fungal
Tubular Ankle Support
Having an ankle injury or sprain can really render you immobile. The Tubular Ankle Support provides compression, warmth and increase blood flow offeri
The government's commitment to augment commercial production and use of renewable energy has, for the second time brought cheer, as wind power tariffs fall to record lows of Rs. 3.46 per unit. So far, prices have ranged in the 3.9 - 5.9 bracket.
Stocks fell the most since the start of the year as the Greek bailout discussions hit another snag, ending the bullish momentum Wall Street had enjoyed thus far.
Revolutionary Impact of Online Stock Trading On the Mind of Investors these Days
The methodology picked for selling and buying of shares and related commodities without any manual effort but rather through machine intervention; can be depicted as Online Stock Trading on this date. Next countable step for depositing the amount to be invested during online trading is to open a share trading account for keeping the mentioned details in a safe condition. Eventually hunting for those efficient online share brokers seems to be hitting the list of upcoming priorities. But what counts the most far a mile before implementing the above mentioned strategies; a likeminded individual should be aware of the fundamentals on which online trading strategies stand tall.