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"The day was January 6th 2019. There was nothing out of the ordinary, apart from the fact that we were launching a long drawn rewards campaign on AppBrowzer. We spent over 2 months planning and implementing this campaign. Finally, it was launch day. Before you know it, in comes January 7th and nothing has been quite the same. We got over 1 Lac downloads in just 24 hours! This number was only climbing. The next day, we were placed at the 1st spot on the trending section of the Google Play Store! Nobody in the team was expecting it. AppBrowzer was trending in multiple categories on the play store. We were receiving over 500 requests per second! We have never seen this kind of numbers since inception. It blew so much out of proportion that our servers crashed. The team managed to curb and solve the fixes because of our prior experience with a rewards campaign we ran a couple of years back in 2017. The campaign was a huge success, one that went viral in no time! Now after over 4 months, looking back, here is my learning and thoughts after the experience. About the AppBrowzer Rewards Campaign Previously, we had put in a lot of money in paid marketing and other traditional app marketing approaches. Most of them could only take us so far, eventually fizzling out into oblivion. As we were approaching 2019, we had to do something different, something bold. After much thought, we planned a variable rewards campaign. The objective of the campaign was two-fold. One to drive in user acquisition and the other was to increase engagement in the app itself. Normal Rewards vs Variable Rewards I had mentioned about our previous campaign. However, that campaign was different from this variable rewards campaign. How so? The campaign earlier in 2017 was a simple refer and earn cashback. The user would be given a fixed reward amount on the successful action of inviting a new user in the app. The campaign hit a bump and then fizzled away soon after. What was the difference? There wa

"Imagine this - You are damn hungry and walk into a Juice Shop. You order a freshly made juice of Egyptian oranges and multi-grain cheesy grilled sandwich with chopped olives and jalapenos. After finishing up the tasty sandwich & the fresh juice, you take out your phone to pay for the order and point at the QR code. Which app are you using to make the payment? It could be PhonePe, Google Pay or If you are like me then it will be PayTM. You are most likely to see the QR code of PayTM, PhonePe or BharatPe because they are fighting really hard to be there. The Biggest Challege of the Payment companies It is really tiresome and expensive for the payment companies to acquire merchants for offline QR code payments. They have to deploy thousands of people on the street to paste unique QR code for each merchant or convince them to place their QR code stand on the counter. It does not end with the acquisition. They have to reacquire them because their QR code gets frequently replaced by some other payment company's QR code. Read More..."