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By reading this article, you get to know about How Many Ads Should Be Implemented Per Ad Group? to maintain the balance in your PPC campaign.

The online world gives you the ability to drive more traffic to your website in numerous ways. More often than not, you need to spend some money to get the most out of your efforts. Moreover, you also require to determine which mediums and tools work best for your business. Oftentimes, businesses benefit most from turning to more than one strategy. As you will see, this is also the case with the SEO vs PPC comparison. If you want to know which medium is better and want to get in depth information about SEO vs PPC then click here. What is SEO? SEO refers to a process that involves the optimization of on-page and off-page elements with the aim of ranking higher in search engine result pages (SERPs). This is because websites that appear on the first pages of online search results account for a significant portion of the traffic generated when users conduct online searches using relevant keywords. What is PPC? PPC involves placing paid advertisements to appear above and below organic search results on search engines such as Google, Yahoo, and Bing. For example, Google Ads is a PPC advertising solution from Google in which you need to pay only when a user clicks on your ad, not every time it is displayed. Advantages and disadvantages of SEO in compared to PPC When your website ranks highly for various keywords, it results in more people being able to find your website when they search online. Over time, your target audience becomes more aware of your brand and what it has to offer. However, SEO requires generating leads over a long period of time. Benefits of SEO include: 1) Boosts online visibility 2) High potential to boost web traffic 3) Helps build credibility and trust 4) Results in low cost traffic 5) Comes with High Return on Investment (ROI) 6) More durable than PPC 7) Improves click-through-rate (CTR) Potential disadvantages of SEO include: 1) Takes longer time to get desired results 2) SEO remains an ongoing process 3) Requires good quality content t