Group items tagged

In the summer of 2015, Buzzfeed, a social news and entertainment company headquartered in New York introduced a novel Facebook-only cooking platform and named it Tasty. Tasty's success story wouldn't be so inspiring if it weren't for all the cross-promotion it has delivered for Buzzfeed's umbrella brands. Buzzfeed isn't a food brand, it's a technology brand, and through Tasty's reach, it has nimbly marketed its other platforms.