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To have successful marketing on Facebook, you need to be active on a daily basis. Publish content in your profile. Share photos and videos, as well as conduct promotions. The leader is a potential customer who has shown interest in your business, product or service by performing some kind of action. This may be filling out a waiver, contacting you at an event or some other event. We know that lead generation is not intended to bring product information around the world. Instead, Finding potential customers is providing your audience with useful and relevant tools and information that will help them solve problems, that is, problems that your product can solve. When you do this, you attract quality customers who are likely to become customers.