Customer Acquisition Cost - 0 views
-
Briano Connel on 14 Sep 15Whether it is clicks, visitors, sales leads or prospecting, every business strategy depends on the ability to acquire new customers at a target cost to make that business work. It does not matter whether the product is targeted at large enterprises or focused on attracting visitors to a website, how a business gets and the cost of getting those customers is the critical part. Customer Acquisition definition can be expressed as "The process of persuading a buyer to purchase product or services from a company". The customer acquisition cost associated with the sales or marketing process is a critical measure for a business to evaluate how much value or profit having a customer brings to the business.