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Are your company's products and services easy for your customers to find in an increasingly crowded market place? That is a question that every business needs to constantly ask itself. Digital marketing consultants must therefore recognize just how important this point is and use their expertise in trying to research and understand a customer's journey from the stage of initial awareness to final purchase.

Foodpanda (stylized as foodpanda) is a German mobile food delivery marketplace[1] headquartered in Berlin, Germany, operating in 40 countries and territories [2]. The service allows users to select from local restaurants and place orders via its mobile applications as well as its websites. The company has partnered with over 27,095 restaurants in 193 cities and works with over 15,733 delivery riders. The firm was acquired by Delivery Hero in early December 2016.[3]