Group items tagged

World Wrestling Entertainment (WWE) is known for its burly performers, lewd females, outrageous story lines and epic drama, but behind the scenes there's a serious fight to engage its audience. We spoke with three key digital leaders at WWE to discuss its social media strategy - Brian Kalinowski (EVP, digital media), Mark Keys (VP, web production) and Corey Clayton (online community leader) weighed in on how the company is using social to engage and learn from its community.