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New rules about how and where foods high in fat, salt and sugar (HFSS) can be promoted and displayed in larger shops and online have been passed by the Senedd. The regulations are designed to prevent impulse purchases and over-consumption and expected to help to tackle the growing problem of obesity in Wales. The Food (Promotion and Presentation) (Wales) Regulations 2025, which largely mirror rules already in place in England, will: restrict promotions that can encourage over-consumption, such as multi-buy offers and free refills of sugary drinks restrict the presentation of foods high in fat, sugar and salt products at prime selling locations such as store entrances, checkouts and website homepages