Callbox Multi-touch Multi-Channel Approach: Turning Targets to Sales-Ready Leads With a... - 0 views
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Jean Lie on 25 Aug 15A Callbox Multi-touch Multi-channel Campaign is essentially a Comprehensive Marketing Funnel designed to unearth opportunities from an initial list of prospects compiled from basic target demographics, and deliver them to a client as qualified, pitch-ready, warmed-up sales leads. This case study traces the success of a B2B client from effective utilization of Callbox's Lead Generation and Lead Nurturing technology.