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  According to Wikipedia, Marketing Automation refers to software platforms designed for marketing departments and organizations to automate repetitive tasks. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by software, which increases efficiency and reduces human error. Originally focused... Read more »

The advancement of technology has become a significant factor to the ever-evolving world of marketing. In the last decade or so, we've witnessed how brands changed the way they operate and adopted new techniques to remain competitive. Marketing automation is one of the tools being adopted by many brands today to stay ahead of the game. If you've been exposed to the marketing industry recently, then you've probably come across the term already. This post will further your knowledge on marketing automation and how it can help you streamline and manage the marketing processes of your business.