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HEINEKEN UK is introducing two new variants under its booming Inch's Cider brand - Inch's Cloudy (ABV 4.0%) and the first dealcoholised cider in the UK market, Inch's 0.0. The new SKUs will be available across grocery, wholesale and convenience channels. Since launching in 2021, Inch's now has the highest value share growth (4.6 per cent) of any cider in the UK and saw an overall sales increase of 47 per cent in 2024. The brand has added £16m to the category, which sits at £819m in grocery and 372m in convenience. By adding the new SKUs to their chillers, retailers can capitalise on the brand's popularity and grow their sales during peak cider-drinking seasons, including Easter, bank holidays and the summer. A category first: Inch's 0.0 The launch of Inch's 0.0 - the first de-alcoholised cider in the UK - is a major advancement for the brand, adding a credible, premium option to the booming no- and low-alcohol market. The no-ABV alternative to Inch's Medium Apple will allow retailers to create excitement around moderation and wellness. Available in 4x440ml multipack cans, Inch's 0.0 is a first of its kind, adopting the same thirst-quenching flavour as the original, with a fresh apple aroma in the form of a lightly sparkling cider.

Ice cream brand Magnum has introduced a brand-new vegan ice cream recipe for its vegan range including Magnum Vegan Almond, setting the benchmark for plant-based indulgence with its most velvety vegan ice cream yet. The new velvety soy protein-based ice cream, paired with Magnum's signature cracking vegan chocolate, delivers the luxurious ice cream experience Magnum is known for. Magnum Vegan Almond has the smooth vegan vanilla ice cream coated in the brand's signature vegan cracking chocolate and studded with almond pieces to give a crunchy twist on the classic format. The soy recipe replaces Magnum's former pea protein recipe to offer consumers a more velvety taste and texture. In addition to the new recipe, the single stick will be available in a new eye-catching premium pack design to elevate its visibility in freezers and to help convenience retailers boost impulse sales.

With the new financial year weeks away, leading gifting and reward experts Love2shop have urged businesses and organisations to shake up their employee benefits packages. The PayPoint-owned business noted that this will meet not only rising business costs including the upcoming National Insurance hike, but the cost of living demands faced by the staff too, as employees want to save money on essential, everyday living costs more than ever. The newly launched Love2shop Perks platform hosts over 150 retailer discounts in one handy place, offering staff discounts of up to 38 per cent which they can take advantage of in seconds. It comes as businesses across the UK face unprecedented financial challenges and look to offer more cost effective ways than ever to support and retain workers.