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Cadbury has announced the launch of its latest innovation: Cadbury Dairy Milk Biscoff, combining the best of smooth, creamy, Cadbury Dairy Milk with the much-loved crunch and unique taste of Lotus Biscoff's biscuits. The partnership between two iconic brands looks to unite their respective classic tastes and textures into one product- proving that both is best. The launch looks to tap into consumer interest in new flavours and textures and drive cross-brand excitement to help drive incremental growth. To support retailers in this launch, the campaign will be boosted by a range of eye-catching co-branded POS materials, showcasing the coming together of Cadbury and Biscoff's branding with the iconic purple synonymous with the Cadbury brand, alongside the bold red Biscoff branding. "We are delighted to be partnering Cadbury Dairy Milk with the much-loved flavours and textures of Lotus Biscoff," said Connor Gould, Brand Manager, Cadbury Dairy Milk. "Combining two delicious favourites is a great way to give consumers the best of both, creating the perfect pairing for them to enjoy the smooth, creaminess of Cadbury Dairy Milk mixed with the classic crunch and unique flavour of Biscoff that consumers love. As a result, the new Cadbury Dairy Milk Biscoff is sure to utilise consumer demand for unique flavours to help drive category growth."

A first for the brand in the UK, Lipton is entering the kombucha space with the launch of its bold and refreshing Lipton Kombucha range. The innovation is poised to shake up the market and tap into its immense potential, promising a delicious burst of flavour and variety for new drinkers to the category and existing kombucha enthusiasts. The new Lipton Kombucha, available now, is a combination of great tasting flavours, including Strawberry Mint, Raspberry and Mango Passionfruit. Lipton, the UK's number one Ice Tea brand, is looking to tap into the kombucha segment opportunity further. The launch, from the already well-known and well-loved Lipton brand, looks to bring a wide variety of customers into the space and bring kombucha to the mainstream with new, delicious tasting Lipton Kombucha flavours. The Kombucha market has been growing rapidly at 39 per cent since Covid and is now valued at an impressive £33 million, showing the growth opportunity this represents for retailers. As experts in tea, Lipton has blended kombucha with natural fruit flavours, the brand's famous Lipton tea and tiny bubbles to make a great new drink for customers, which is low in sugar, low in calories and made with naturally fermented tea.

PWR-BRU, from IRN-BRU, the No. 1 Scottish grocery brand, is introducing its first new flavour innovation since launching in 2023. Dynamo Fruit Punch will be hitting shelves from April 2025 in a 500ml big can format. "PWR-BRU has been packing a powerful flavour punch in the fast growing Scottish energy market since launch," said Kenny Nicholson, Head of IRN-BRU Brand. "The range, with its distinctive can design and real IRN-BRU essence, provides something unique and individual. This latest flavour innovation is arriving with retailers just in time to maximise profit opportunities in the summer sales peak." Scotland's energy drinks market is the nation's fastest growing category, adding the most value for retailers and selling an additional five million units per month during summer. Flavours are still driving these sales, as data shows flavoured SKUs are 60 per cent incremental to the market.

Nescafé has unveiled its latest launch, Nescafé Iced Latte, offering, for the first time ever, ready-to-drink iced coffees in the ambient coffee aisle in a brand-new multi-serve format. Available from March in two flavours, Iced Latte and Iced Caramel Flavour Latte, these indulgent tasting lattes were specifically designed to be enjoyed cold and could not be easier to prepare. Simply shake the carton well to mix, prepare your chosen glass with ice and pour 250ml over it, then sip and enjoy! Each carton contains 3 servings, making it easier than ever to enjoy a delicious and refreshing iced coffee at home, any day of the week. "We are so excited to be introducing the new Nescafé Iced Lattes to coffee lovers in the UK," Ingrid Hayes, marketing director for Nescafé UK and Ireland, said.

Delice de France, the UK experts in bread, bakery and food to go, is launching Café Delice, a new coffee-to-go concept where outlets selling 35 cups a day can earn margins of 40 per cent. The move will enable bakery customers of Delice de France to extend their food-to-go offering with quality hot drinks at competitive prices. Café Delice is a monthly rental hot drinks concept, which includes a fully automatic bean-to-cup machine, linked milk cooler, branded housing unit and menu, as well as product and waste storage areas. Full servicing and cleaning packs for the agreement period are provided. It is a modular set up, with floor-standing and counter solutions available to cater for different sized outlets and needs. Café Delice's menu includes coffee, tea and hot chocolate.

When the expats' favourite, British Corner Shop - which made traditional and much-loved Brit skus available abroad - went into administration, gasps were heard around the globe from homesick Brits who were used to rely on this e-commerce platform. For this cousin duo from Newcastle, British Corner Shop's debacle presented a moment to not only turbojet their retail career but also to venture into the promising world of e-commerce. In an exclusive conversation with Asian Trader, Hayer shared insights into how their paths crossed with British Corner Shop and their future plans. "My cousin Amar and I both finished our degrees and started helping in our family-run convenience store in Newcastle. Though we liked working in it, within three to four years, a sense of restlessness started settling in both of us. "It was a decent business, but it wasn't growing fast enough for us. I wanted quick growth and was struggling with several ideas. I initially thought about launching a chain of shops, but it was time-taking and difficult to find good locations, so I started leaning more towards online.

Fish4Ever, a small yet influential tin-to-table voice within sustainable, responsible fishing is proud after many years of polite jockeying to finally add Cornish Sardines to its new look range for 2025. Probably best known for its award-winning, 100 percent pole-and-line tuna, which was once described by Greenpeace as "the best tuna in the world for sustainable and equitable sourcing", Fish4Ever has also secured a distinguished +20-year reputation selling Scottish mackerel and sprats. "As a UK protected, designated origin hero, Cornish sardines are a 'local shores' success story we've been seeking to champion for many years at Fish4Ever, albeit it was imperative we worked with a like-minded, home-grown cannery in keeping with our 'socially positive' priorities," said founder Charles Redfern. "Sardines are not only insanely moreish but a nutritionally-ripped, lean protein superfood jam-packed with omega-3 fatty acids, vitamin D, B12, calcium, selenium and phosphorus."