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Google is leading in many fields. They have the biggest video-sharing platform, Google Search is the most used search engine, they have an insanely popular mail service (we are talking about Gmail), and not only. It's not surprising that Google has taken the lead with online reviews. Well, that's due to the popularity of Google Search. According to BrightLocal, Google Reviews has been the fastest-growing review service since around 2015. From 2015 to 2016, the number of reviews left at Google has increased by 278%. For comparison, the next fastest-growing review site - TripAdvisor - had an increase of only 82%. Needless to say, harnessing the potential of Google Reviews is a must for any business. People appear to be leaving a lot of reviews at Google Reviews, and you should work to get people to leave a review of your business.