What is a sales cycle definition - The Digital Sales Institute - 0 views
-
etimes2 employee on 11 Jan 21A sales cycle is a map that lays out the step-by-step process that salespeople will follow that maximizes the possibility of a sale. They can be long (in enterprise sales a year is not unusual) or short (in transactional selling it can be less than 30 minutes). It is the roadmap for a salesperson as they undertake sales activity because it guides them along the path to reach their end destination. Most sales cycles are aligned to the buyer's journey that a customer follows to buy a product.