Old interruption based sales and marketing methods are declining in effectiveness.
"12% of all B2B sales in the US will take place online by 2020 - Forrester"
Buyers (B2B and B2C) are leaving digital clues on the social networks, offering someone an opportunity to bond with them. If not you, then who!
The traditional sales funnel, that we are all painfully familiar with, has been turned on its head. The most significant change in our world is that digital connectivity has put power in the hands of the buyers.
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