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The Shop tab is built into Instagram, but it can be hidden. To do this, go to your profile, tap on the three lines at the top left corner, and choose Settings. Next, select Business Profile. Scroll down to the Shopping tab, and toggle it off. You can also use Unfollowers for Instagram to remove unwanted elements from your feed. Buy Yelp Reviews Instagram has recently introduced a Shop tab to make it easier for users to buy from their favorite brands and creators. The Shop tab will categorize products, as well as help you navigate through the site. It is a handy feature, but if you want to turn it off, you must disable it from your business profile. However, if you want to retain the Shop feature, there are other ways to do this.