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"Lead nurturing" could basically be renamed "relationship building," because this is exactly what sellers and marketers are doing. They are building a trust-based, authentic relationship with potential customers even if they're not currently looking to buy a product or service. This may in time lead to a sale. It could even be said that lead nurturing is the most crucial part of the buyer's journey. The primary goal is to make the company more enticing to the potential client, so when it's time to buy, the company remains top-of-mind.

The use of statistics as a marketing pitch isn't uncommon. However, there's not much discussion on those who think they don't generate sales leads.

You don't win sales leads if you're not only just focusing on a competitor's flaws, you're being desperate about it too.

When you're already considering an outsourced lead generation service, you shouldn't waste time delaying your decision by making judgment calls.

Quality is arguably more important than quantity in lead generation but even quality has its limits when faced with sustainability.

Sales success tactics is all about how to acquire more customers and grow the revenue or profit each customer brings into the business. One of the biggest challenges facing sales management is how do they increase the sales selling time. Sales people need to be active in productive sales actions like lead generation, lead nurturing, social selling and closing deals and not dragged into time spent on status updates to the sales process.

A common telemarketing tip is to always treat the other side as a person. However, are you really talking to the person or their position?

Using B2B telemarketing with your tweets isn't such a strange idea in a world where multi-channel marketing is king.

When you think you're playing the hero, there's always the other side of the coin. Your appointment setting strategy needs to understand this in the long-term.

The work-life balance effect is magnified during large business conferences. That's all the more reason to recognize prospects as people.

Much like fearmongering over the internet, there can be a lot over which appointment setting method creates the 'best' sales appointments. The truth however is that these appointments are always the same in the end. Read more: http://bit.ly/1s1W5Np

A drip marketing campaign is a set of messages, usually in the form of email, that are sent to your sales targets over a designated period of time. The beauty of a drip marketing campaign, when executed correctly, is that it can automate much of the lead-nurturing process, saving you time and effort while also maximizing your potential for future sales.