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Equities Group

The Potential Effects of Celebrity Endorsements - 0 views

editorial.equities.com/...ects-of-celebrity-endorsements

"Equities.com" "investments" "JC Penney" "JCP" "celebrity endorsers" "brand" "controversy" "diversity" "divisive issues" "boycott" "Facebook" "boldness" "goodwill" "consumers" "AAPL" "Apple" "Weight Watchers" "WTW" "Kirstie Alley" "Jennifer Hudson" "Charl

shared by Equities Group on 16 Feb 12 - No Cached
  • Equities Group on 16 Feb 12
     
    Celebrity spokespeople Ellen DeGeneres and Charles Barkley can create controversy and new sales for the companies that they represent, but how do they benefit investors?
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