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Numbers may not lie but you can still change the truth of their prediction if you know how to act. Take a second look at today's common marketing predictions and find out what you can do to change the course. Find out more: http://bit.ly/UwujQ2
In B2B email marketing, emails begin the conversation; landing pages start the conversion. As such, a landing page is the continuation of your email message and is where the call-to-action is (or isn't) taken in its entirety.
In B2B email marketing, emails begin the conversation; landing pages start the conversion. As such, a landing page is the continuation of your email message and is where the call-to-action is (or isn't) taken in its entirety.
When you think you're playing the hero, there's always the other side of the coin. Your appointment setting strategy needs to understand this in the long-term.
Much like fearmongering over the internet, there can be a lot over which appointment setting method creates the 'best' sales appointments. The truth however is that these appointments are always the same in the end. Read more: http://bit.ly/1s1W5Np
Old interruption based sales and marketing methods are declining in effectiveness.
"12% of all B2B sales in the US will take place online by 2020 - Forrester"
Buyers (B2B and B2C) are leaving digital clues on the social networks, offering someone an opportunity to bond with them. If not you, then who!
The traditional sales funnel, that we are all painfully familiar with, has been turned on its head. The most significant change in our world is that digital connectivity has put power in the hands of the buyers.
Lead generation is an integral part of Business To Business marketing. However, it is not that easy to generate leads easily and what is harder than that is to maintain a consistent record after generating some leads.. Here are the best 10 ways for the rescue.
Does your business offer B2B credit? Offering favorable and more flexible payment terms is in line with the industry standards.
"Buy now pay later" is a proven business model that allows companies to retain their competitive edge in a challenging market. Retailers and other businesses across the world are increasingly offering B2B trade credit and alternative payment options.
To help you translate this into something more concrete, today's blog entry answers three key questions about B2B FinTech buyers and their purchase cycle. This post pulls together findings from the latest research on the FinTech industry so that you'll get data-driven marketing insights...
Digital Marketing Solutions to take your brand to the Next Level. Our successful campaigns as a digital marketing agency will help you achieve all your digital goals.
Around 57% of CEOs think social media will play an increasingly important role in their business over the next 3-5 years. This is according to IBM's Global CEO Study which surveyed over 1,000 chief executives more than 60 countries.
Accordingly, B2B marketers must go beyond this headline numbers and examine the reasons beneath such a trend in order to help them make more informed decisions in terms of lead generation, contact list building, branding, ads, etc. As such here are the top 5 catalysts cited by CEOs in their decision to go social.
Brand recognition remains the number-one consideration among CEOs to engage in social networking. According to the 2012 Social Media Marketing Industry Report, a significant 85% of marketers rated having an increased business exposure as the top benefit of social media marketing.