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A short guide for Effective Digital Marketing - 0 views

Digital marketing SEO Social media

started by teamarcs on 06 Nov 19
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    Everyone knows How Digital Marketing has vanished all traditional marketing. Digital Marketing is ever-changing trends & technology. Digital Marketing takes you to dig deep and present various demographics set to not only understand what customers want to buy but also understand what customers are concerned with culturally, socially, and politically.


    Here we are going to show some statistics that will give you a surprise How Digital Marketing is the most crucial strategy of every field and organization.


     



    • According to Web Presence Solutions (2017), Google is responsible for 94% of total organic traffic.

    • According to Wordstream (2016), 72% of consumers who did a local search they visited a store within 8 KM. 

    • According to Search Engine Land (2018), 82 % of smartphone shoppers showed by ‘near me’ searches

    • According to Shopify Plus (2018) By next 2years means till 2021 global retail E-commerce sales will reach around $4.5 trillion

    • One of the interviews Neil Patel has mentioned that Product videos can increase purchases by 144% and many more


     


     


    There's no question that, in the modern market, the most important part of your marketing strategy is Digital Marketing. Whether businesses or consumers alike are almost always online -- they spend the most time on the smartphone. If we look more closely then no doubt mostly time consumer spend on Social Media such as Facebook, Instagram, Twitter, Snapchat, WhatsApp and other social apps.


    If you are an organization and having a business idea it seems like this ever-evolving landscape can quickly become overwhelming. But it is wrong every marketing strategy needs a well-structured plan so that you can earn or get more ROI through Digital Marketing. There's already enough to do -- how are you also supposed to create, structures, and maintain a good Digital Marketing Strategy? If you don’t include an Effective Digital Strategy for your Organization's Goal, it will leave your organization in the dust.


    But don't worry take a look at Short Guide of Effective Digital Marketing Which will help you with your Digital Marketing plan.


    Digital Marketing Includes;



    • SEO

    • Content Marketing

    • Social Media Marketing

    • Email Marketing

    • PPC


     


    SEO (Search Engine Optimization):


    If you want to see yourself on Google search result then you need to work on your business Keywords on top results so that whenever users search a related query they will visit your site.



    Here take some points of SEO for your website;



    • Analyze your website through LightHouse (Google Product) and list-out improvement factors

    • Know your customer and their queries

    • Website Performance optimization

    • On-page optimization

    • Mobile optimization

    • Daily site monitoring

    • Optimize your content for RankBrain

    • Blog writing

    • Local Citation

    • Business Listing or Product listing

    • Set up Google My Business

    • Link building

    • Competitor benchmarking


     


    Content Marketing:


    Do you know according to Hubspot 55% of marketers say blog content creation is the organization's top inbound marketing priority? It's no surprise that companies who do Content Marketing regularly get high-value traffic that helps to not only create awareness but also retain customers.



    Nowadays the demand for content is huge because it drives more traffic and helps to build Online trusting relationship. But How its to be done that makes your business profitable? Here are some points that help to drive traffic and leads;



    • Build high-quality Landing Page

    • Use a long irresistible headline

    • Use quality images and infographics

    • Use high-quality content writing

    • Show some interesting Statistics

    • Stuff high volume searches Keywords

    • Use another blog in between particular blog

    • Set pop-up window to subscribe for News & blog updates


     


    Social Media Marketing:


    Now Social Media is not just a social network platform but also it has become one of the best Business Machines. It has become more crucial techniques for businesses. From advertising a product or service, to create awareness, selling it online, social media is used for a variety of marketing purposes.



    Facebook, Instagram, Twitter, LinkedIn and Snapchat, etc gives you Targeted audience selection. Through a user-friendly dashboard, these platforms give you customized audience data with a special focus on the strategies you can use to run your campaign online.


    Here is a list of some of the most effective social media marketing strategies;



    • Setup all popular social media platform

    • design social media calendar

    • Use high-quality graphics image

    • Use limited content on the image due to reducing image weight 

    • Improve Edge rank

    • Update stories regularly

    • Use Repost

    • Run paid campaign with offers

    • Join the Fanpage community

    • Proper use of #Hashtags


     


    Email Marketing:


    Email marketing is the best approach to future-proof Digital Marketing technique, it is important to understand the quality of email marketing is going. Especially where these changes impact the day-to-day business. 


     


    Here are some tips to help you ramp up your email marketing technique;



    • Audience segmentation

    • Dynamic content

    • Social Media Integration

    • Visually appealing design

    • Content testing before sending

    • Don't send too much on same email ids


    PPC:


    According to Blue Corona (2019), 49% of people said they click on text ads. Now you can understand how much PPC is profitable in terms of business growth. Here some tips of effective PPC campaign; 




    • Remark long-tail keywords

    • A high-quality Landing page that fulfills all condition of Google

    • Use exciting offers

    • Improve keyword score

    • Don't spend too much on high competitive keywords


    Apart from these Digital marketing have lots of techniques such as Video Marketing, Inbound marketing, Podcast, SEM and display ads. If you really need a successful Digital Marketing company in Delhi. We have an expert team of Website Marketing in India. Teamarcs is also a Custom software development agency and best custom web application development in India

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