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The article discusses figures that seem to show that e-book sales have plateaued and the demand for hardcopy books remains steady. "There have been plenty of ideas on how to reinvigorate bookstores, but Waterstones and Barnes & Noble appear to have benefited from less radical moves. Waterstones has spent millions of pounds refurbishing its 290 stores, adding cafs and trying to emulate local bookstores by giving store managers more control. The growth of "click-and-collect" sales also benefits shops, which can encourage shoppers to browse when they come to pick up their orders. In the US, Barnes & Noble has put its faith in selling ancillary products alongside books, including vinyl records and craft beer kits. Some in the books industry suggest bricks-and-mortar stores may have benefit from resentment of Amazon among some consumers. However, globally, there is no guarantee that physical books will be sold through physical bookstores. "Online sales of physical books are likely to remain strong," Deloitte says, in its forthcoming 2015 predictions."