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"Those who do not learn how to utilize social media strategically run a great risk of encountering obstacles when seeking employment or admission. Research has been clear that social media can serve important professional purposes, such as personal branding, self-promotion ad impression management (Chen, 2013; Jackson & Lilleker, 2011; Labrecque et al., 2011; Zhao et al., 2013), and we encourage its intentional positive use. We suggest that all youth (and young adults!) work extra hard to do great things at school and in their community (e.g., making the honor roll, volunteering, extra-curricular activities, etc.) so that when one does search for them, they find evidence of hard work, integrity, and civic-mindedness."