“Scientists hate the word spin. They get bent out of shape by the concept that they should frame their message,” says Jennifer Ouellette, director of the Science and Entertainment Exchange, a National Academy of Sciences program that helps connect the entertainment industry with technical consultants. “They feel that the facts should speak for themselves. They’re not wrong; they’re just not realistic.” By and large, Dash says, “scientists have withdrawn from the sphere of public culture. They have contempt for the lighthearted fun of communication.”
Hrvoje Šimić on 18 Jun 10A couple of times recently I've heard people complaining that sports coverage in the news is expected to be highly technical and laced with jargon, but that if a science or technology story uses any specialist language or jargon whatsoever it's derided publicly as "elitist" and "inaccessible".