What if the real attraction of the Internet is not its cutting-edge bells and whistles, its jazzy interface or any of the advanced technology that underlies its pipes and wires? What if, instead, the attraction is an atavistic throwback to the prehistoric human fascination with telling tales? Five thousand years ago, the marketplace was the hub of civilization, a place to which traders returned from remote lands with exotic spices, silks, monkeys, parrots, jewels -- and fabulous stories.

Abstract: Social media are popular stages for self-expression, communication and self-promotion. Rather than facilitating online identity formation, they are sites of struggle between users, employers and platform owners to control online identities - a struggle played out at the level of the interface. This article offers a comparative interface analysis between Facebook and LinkedIn. While Facebook is particularly focused on facilitating personal self-presentation, LinkedIn's interface caters towards the need for professional self-promotion. And yet, both platforms deploy similar principles of connectivity and narrative - strategies that can be succinctly revealed in recent interface changes. These changing digital architectures form the necessary backdrop for asking critical questions about online self-presentation: How are public identities shaped through platform interfaces? How do these features enable and constrain the sculpting of personal and professional persona? And what are the consequences of imposed connectivity and narrative uniformity on people's online identities?

Abstract: Purpose - Twitter is an important communication tool with college students. This article aims to emphasize that, while Twitter is useful for sharing information about the library, more can be learned from using it as a digital listening post. Design/methodology/approach - This is an essay style viewpoint. Findings - The paper reveals that Twitter is an important vehicle for disseminating information about a library to its community and as a means for maintaining good customer service. Originality/value - The paper provides useful information on an important communication tool for libraries. Keywords Twitter, Social media, Communication, Libraries Paper type Viewpoint

Abstract: Social media technologies collapse multiple audiences into single contexts, making it difficult for people to use the same techniques online that they do to handle multiplicity in face-to-face conversation. This article investigates how content producers navigate 'imagined audiences' on Twitter. We talked with participants who have different types of followings to understand their techniques, including targeting different audiences,concealing subjects, and maintaining authenticity. Some techniques of audience management resemble the practices of 'micro-celebrity' and personal branding, both strategic self-commodification. Our model of the networked audience assumes a many-to-many communication through which individuals conceptualize an imagined audience evoked through their tweets.

Vitak looks beyond self-presentation strategies to the technical features of websites which require or enable personal disclosures to multiple audiences particularly in the case of social networks (SNs). The paper presents a model including network composition. disclosures, privacy-based strategies and social capital.