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When planning your marketing mix, the most important component is email. Why? Because it's the easiest way to reach people, considering that 85 percent of the world and 91% of the US have an email address and check their inboxes daily

FYI. Remember people frequently check their emails on mobile devices and if your email does not display well or interact with easily, people will start to dismiss your email "marketing newsletters", and flag them as read later pile or worst the never read pile.

Hi Iain, Hmm, tricky. I received an email telling me that you had added this website to Diigo. I clicked on the link in the email, and could see your highlighting and I could see some sticky notes, but couldn't read them. So I came the Diigo app (from which I am adding this comment) and couldn't see any annotations - just the Wikipedia article. I wonder if anyone else can help?

Judith E. Pasek is STEM liaison librarian at the University of Wyoming, email: jpasek{at}uwyo.edu With great anticipation, I wondered what topic I had been assigned for my on-campus job interview presentation for a librarian position with liaison responsibilities.