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michelleamills

Social Media Controversy - 0 views

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    This is an interesting article which highlights how large companies failed in the social media world. Because Web 2.0 is a fairly new concept, there are new "rules" for businesses to follow, or they may face damaging results.
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    I wonder sometimes how much this is "there are new rules" or is this rather "companies have forgotten everything about consumer relations," regardless of the medium in which they are communicating. Social media can be dangerous in that it can communicate instantaneously how someone is feeling, possibly in a negative light, unless that person is careful to project the "right persona."
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    I think part of it is that the mistakes are made more glaring because they spread so quickly. That Motrin campaign might not have caused such as backlash if it appeared in women's magazines - even though it might have angered the moms, the response isn't as instantaneous and it doesn't build momentum in quite the same way. This was an excellent collection of articles, in my opinion, from the Economist last year. Most of the pieces came down on the side of social media as an opportunity, but it did talk a little about the loss of control, and worry about unforseen instances like the Domino employees. http://www.economist.com/node/15351002
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    I can't believe we're fourth on the list of facebook "hours." I would have definitely thought Americans were first!
Maggie Murphy

Artist Gets Visit From Secret Service After Secretly Photographing Apple Store Customer... - 1 views

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    This happened a few days ago now, but I forgot to post it until I went to talk about it in my journal this week! From the article: "Over the course of three days in June, artist Kyle McDonald captured the faces of Apple patrons in two of the company's Manhattan stores. He did this by installing a program on computers in the stores, which automatically took an image every minute." His idea was that the photos constituted an art project about what people look like when they engage with technology. The Secret Service confiscated his computers after an Apple Store employee traced where the photos were being transferred to. I thought this was interesting because it's an example of visual surveillance of people's physical presence/actions in public spaces like Greenfield talks about, rather than surveillance of their digital actions, which so much of the literature focuses on. I definitely think the artist's project constitutes a violation of the privacy of the people whose photographs he took, but I can't help thinking it's also a really fascinating project that wouldn't work if people knew their photo was being taken in that moment.
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