Social Media Controversy - 0 views
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michelleamills on 07 Jun 11This is an interesting article which highlights how large companies failed in the social media world. Because Web 2.0 is a fairly new concept, there are new "rules" for businesses to follow, or they may face damaging results.
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Cynthia Tavlin on 07 Jun 11I think part of it is that the mistakes are made more glaring because they spread so quickly. That Motrin campaign might not have caused such as backlash if it appeared in women's magazines - even though it might have angered the moms, the response isn't as instantaneous and it doesn't build momentum in quite the same way. This was an excellent collection of articles, in my opinion, from the Economist last year. Most of the pieces came down on the side of social media as an opportunity, but it did talk a little about the loss of control, and worry about unforseen instances like the Domino employees. http://www.economist.com/node/15351002
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michelleamills on 08 Jun 11I can't believe we're fourth on the list of facebook "hours." I would have definitely thought Americans were first!