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This book review seems a good companion to Justin's post below on artificial intelligence/human-computer interaction. The reviewer ties three different books together under the theme of how humanity seems to be integrating itself with its digital machines - including discussion of brain-computer interaction (whoa.) and Google's search algorithms or "contouring."

The section on the ideological dissemination of information as it relates to Google is eye-opening (and really worrisome). I think when we talk about Singularity, "fear" will continue to be at the center of our discussions. For some, the biological integration with machines is just too radical to fathom, though the daily use of the Internet is now commonplace. I think we can rightly call certain technologies "external minds" (@ Mary, above) - so it's really not so much the shifting sense of what are bodies are as it is the effect - or danger - of increasingly personalized information certain technologies host that should be cause for concern.

Later in the article she talks about the same concepts as Jesse Schell, in terms of racking up points for online activity, though she draws the conclusion that your information will be sold to advertisers. Really a fascinating article!