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Google’s Orwell Moment
On the Web, privacy has its price.
TECHNOLOGY
How Well Do You Know Google?
Can you pass this trivia test—without looking up the answers on you-know-what?
By Daniel Lyons | NEWSWEEK
Published Feb 17, 2010
From the magazine issue dated Mar 1, 2010
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Google recently introduced a new service that adds social-networking features to its popular Gmail system. The service is called Buzz, and within hours of its release, people were howling about privacy issues—because, in its original form, Buzz showed everyone the list of people you e-mail most frequently. Even people who weren't cheating on their spouses or secretly applying for new jobs found this a little unnerving.
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Lyons: How Google & Facebook Violate Your Privacy - Newsweek.com - 1 views
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The genius of Google, Facebook, and others is that they've created services that are so useful or entertaining that people will give up some privacy in order to use them. Now the trick is to get people to give up more—in effect, to keep raising the price of the service.
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These companies will never stop trying to chip away at our information. Their entire business model is based on the notion of "monetizing" our privacy. To succeed they must slowly change the notion of privacy itself—the "social norm," as Facebook puts it—so that what we're giving up doesn't seem so valuable.
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