Facebook Cited as Most Effective Social Networking Tool Among Inc. 500 - 0 views
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Meanwhile, there has been explosive growth in the use of Twitter and Facebook by these companies. These were among the key findings of the latest benchmarking study conducted by Nora Ganim Barnes, Ph.D., director of the Center for Marketing Research at the University of Massachusetts Dartmouth and Senior Research Fellow and Research Chair for the Society for New Communications Research.
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Social networking continues to lead the way: 71% have corporate Facebook pages 59% have corporate accounts on Twitter 50% have a public facing corporate blog 44% say Facebook is the single most effective social networking platform they use
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50% have a corporate blog (up from 45% a year ago) 34% have developed policies to govern blogging by their employees
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