The 1% rule states that the number of people who create content on the Internet represents approximately 1% (or less) of the people actually viewing that content (for example, for every person who posts on a forum, generally about 99 other people are viewing that forum but not posting). The term was coined by authors and bloggers Ben McConnell and Jackie Huba,[2] although earlier references to the same concept[3] did not use this name. For example, a large 2005 study of radical Jihadist forums by Akil N Awan found 87% of users had never posted on the forums, 13% had posted at least once, 5% had posted 50 or more times, and only 1% had posted 500 or more times.