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The refrigerator is the mortal enemy of your coffee. Taking coffee in and out of the fridge is a sure way to suck the flavor right out of it. Coffee that will be used frequently and immediately—whole bean or ground— is ideally stored in an air tight, opaque,and glass or otherwise inert container.

The more you can do to preserve the integrity of the beans and the delightful flavor inside right up until the moment of brewing, the better the coffee will be. Keeping the beans intact for as long as possible helps immensely. If possible where you live, try to buy locally roasted beans to benefit from the freshness. Barring that, buying whole bean coffee is vastly superior to buying pre-ground coffee.

Storing an unsealed container of grounds or beans in the cold temperatures of either the fridge or freezer is a sure way to accelerate the its journey from delicious flavor to stale bitterness.

Using a French press is one of the simplest methods of brewing a fantastic cup of coffee. A French press is a glass cylinder that has a lid with a piston style rod attached to a circular screen. Grind your coffee, put a few heaping scoops in the bottom, pour nearly boiling water over the grounds, wait about four minutes, press the plunger down to push the grounds down and enjoy some delicious coffee. One of the primary benefits of making coffee in a French press over a standard drip pot is that more of the coffee oils end up in your cup instead of in the machine's filter. More oils means better taste!

While it might not be practical to install a reverse osmosis filter under your sink, the more pure the water you use for your coffee the better it will taste. A gallon of locally distilled water costs less than a dollar in most places and many supermarkets have cheap refills available—my local market has a machine that will refill a gallon jug for 35 cents. Even if you—for environmental or financial reasons—don't want to spend money on filtered or bottled water for your coffee you can still tweak your water. Fill up a pitcher of water the night before and set it out on the counter. While it's not the same as being filtered through the stony depths of a mountain aquifer it will allow some chemicals in the water like chlorine to dissipate.