Promoting common rules and certification regimes that cover 800 million EU and U.S. consumers would provide predictability for exporters and investors, make it easier for them to comply with regulations in multiple markets, and thus permit economies of scale. Enabling the EU and the United States to share data and rely on each other’s inspections would stretch scarce regulatory resources and reduce the commercial burden of duplicative tests and requirements. The outcome would be smarter and more streamlined regulation that benefits businesses while protecting the general public from regulatory failures.