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The use of the internet isn't just limited to browsing the web for content. But it's also used for business and finding the information you need. The use of search engines has been ever popular among a large section of users. But how many people have actually heard of another service as effective as search engines?

Digital marketing is the same as online or internet marketing. The concept was borne because of the challenges involve in selling product or services online. Unlike offline marketing which involves physical techniques that requires little or no technical know-how, internet marketing requires specialized technical skills, because its medium of operation is after all digitalized.

The digital world is indeed a world on its own; one filled with people all over the world interacting in different purposes. Initially, the internet world was made exclusively for communication but the introduction of internet marketing cause a spiral in the cyber world that is proving difficult to control.