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It's no secret Microsoft wants in on the search market. Bing launched the website Scroogled.com as a direct attack but understanding the why of Bing taking more shots at Google is not hard, it's all about market share. The website points out that every product that shows up in search results is technically a paid ad, which Google has been open about. Of course, this means fewer products show up in overall search results, but the impact doesn't just stop there.

In terms of traffic and popularity Google may be high up in the SEO ladder, but Yahoo, Bing and, now, DuckDuckGo do have their strong points.

Paid advertising- Getting attention of thetarget audience in shortest possible time, the real essence of this unique modeof marketing. Various search engines offer special paid campaigns for theirclient websites to spread their business message among global customers. Bingoffers the best platform for PPC marketing as preferred bywebsite owners as well as by users.

The Google search engine is the most used search engine in the world. Bing and Yahoo tried hard to compete. However, people are just simply sticking to Google for many reasons. One simple reason for the popularity of Google is that it has never failed to......

Not long ago, Google Adwords was the sole best digital advertising platform out there to get to potential audience quickly. But then Bing, Yahoo, Facebook and everybody jumped in to offer marvelous new similar offerings. The latest to join the bandwagon are Twitter and Instagram. Let's see how

Google and Bing use a rating called Quality Score (QS) which is assigned to different components of a Pay Per Click campaign, such as keywords, ads and ad groups. By improving your campaign's quality score you can expect to see reduced keyword bid prices while actually seeing your ads place on higher positions. Here's how it works.

The most important part of a content marketing strategy is identifying and setting specific goals. Unless you know the purpose that your content is going to serve, it is just a random piece of information without much value. Just like setting targets for any other aspect of business, well-defined and measurable objectives are essential for judging the efficiency of your content.