This infographic illustrates some important factors such as Pay models, targeting capabilities, ad design, cost to pay, conversion, use for, keywords, likes, demo, Avg cost, demographics, internal/external destination URL, purchase intent and sales cycle.
Effective online advertising In present time advertisers and PPC campaigns are preoccupied to a disturbing extent with coming on top among Google ads in search result, but most of them are only losing money on PPC and nothing else. Advertising product through PPC is just the beginning of the game.
GMR Web Team recently had a step forward in the digital marketing industry by getting an opportunity to be featured in the Google Partners' Community. Click on the picture to read the full spotlight!
GMR Web Team recently had a step forward in the digital marketing industry by getting an opportunity to be featured in the Google Partners' Community. Click on the picture to read the full spotlight!
Is there a relationship between low PPC daily budgets and low conversion rates?
By having extremely low PPC daily budgets you will probably yield few if any conversions. What you actually need to do is increase your daily budget. Not sure how to adjust your daily budgets? Here is a video tutorial straight from Google:
Google and Bing use a rating called Quality Score (QS) which is assigned to different components of a Pay Per Click campaign, such as keywords, ads and ad groups. By improving your campaign's quality score you can expect to see reduced keyword bid prices while actually seeing your ads place on higher positions. Here's how it works.
In a match of SEO versus PPC, which one would win? Does it make a difference whether the results are organic or paid? Many studies say yes. So, should a company pay for the results they want, or should they go purely organic SEO? Or both? Here are the Pros and Cons of both.
Not long ago, Google Adwords was the sole best digital advertising platform out there to get to potential audience quickly. But then Bing, Yahoo, Facebook and everybody jumped in to offer marvelous new similar offerings. The latest to join the bandwagon are Twitter and Instagram. Let's see how