PPC is a quick way of getting immediate traffic on your website. You bid on keyword/s & the highest bidder will get top ranking when someone searches for that keyword. You pay only when someone clicks on your ad.
Effective online advertising In present time advertisers and PPC campaigns are preoccupied to a disturbing extent with coming on top among Google ads in search result, but most of them are only losing money on PPC and nothing else. Advertising product through PPC is just the beginning of the game.
SEO (Search Engine Optimization) - even the term seems formidable, beyond anyone's knowledge except an SEO expert. We happen to be SEO experts, and the first thing we'll tell you is that anyone can use SEO optimization on their own content. Can, and should - if they'd like their rankings to rise.