Whether for promotional or ecommerce purposes, if you are going to have a website, you better make it good. Unfortunately, the presentation quality of your website is worth nothing to you if the website itself has no visibility. The number of websites on the Internet is growing all the time.
With Google stepping up its efforts to penalize link networks and those who buy and sell links, and algorithms like Panda meant to reward sites with high-quality content, how important will backlinks be to Google's search algorithm in the future?
Link building is a powerful ranking factor of Google and we all know that Google gives ranking priority to do-follow back links only. But the fact is, Google is considering almost all dofollow link building techniques as spam and tells to make nofollow them.