Reduce Pay Per Click Advertising Cost by Improving Quality Scores - 0 views
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Anna Taylor on 19 Jun 13Google and Bing use a rating called Quality Score (QS) which is assigned to different components of a Pay Per Click campaign, such as keywords, ads and ad groups. By improving your campaign's quality score you can expect to see reduced keyword bid prices while actually seeing your ads place on higher positions. Here's how it works.