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Google ranks websites against certain criterion and this criterion is very much important in optimizing websites for search engines. Latest update of Google is about content quality that is termed as Panda update. Many low quality sites have been penalized due to this latest update and there has been observed a steady decline in search engine ranking of certain websites and no doubt, a heavy loss. Calculated impact over search results is about 12%.

With Google stepping up its efforts to penalize link networks and those who buy and sell links, and algorithms like Panda meant to reward sites with high-quality content, how important will backlinks be to Google's search algorithm in the future?

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The Google penguin update was designed in order to stop spamming link tactics and to display accurate results to the customers. If we talk about the type of algorithms then they are of two types Panda and Penguin. These penalties are rolled out by Google whenever any changes in the algorithms are done.