Not long ago, Google Adwords was the sole best digital advertising platform out there to get to potential audience quickly. But then Bing, Yahoo, Facebook and everybody jumped in to offer marvelous new similar offerings. The latest to join the bandwagon are Twitter and Instagram. Let's see how
Google and Bing use a rating called Quality Score (QS) which is assigned to different components of a Pay Per Click campaign, such as keywords, ads and ad groups. By improving your campaign's quality score you can expect to see reduced keyword bid prices while actually seeing your ads place on higher positions. Here's how it works.