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The process of image optimization for a website is part of a wider SEO approach called on-page SEO, which aims at making a single page rank better for a target keyword by tweaking several elements. But let's get back on topic and see how to optimize our images right away by following these tips. 1. Name Your Images Descriptively And In Plain English 2. Add Descriptive Alt Tags Containing Your Keyword 3. Exif Tags Help Your Images Rank Better 4. Page Copy Helps Image Ranking 5. Provide An Image Sitemap File 6. All Inbound Links Are Great 7. Thrive For Image Quality And Uniqueness 8. Reduce The File Size Of Your Images Images are critical to increasing the results of your SEO efforts: they can appeal to new visitors, make your content easily digestible, tweak users' intentions to click your link, boost the social proliferation of your content.