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Google brings different changes in its ranking algorithm to better serve its users with quality and useful results. Throughout the year, many small updates take place in the core algorithm of the Google and it affects some sites, but when there is a major tweak in the Google algorithm and ranking update it becomes headlines in the digital media. Generally, the major updates are released only one to three times in a year. One of as such major change is made in June.

Today, SEO rules google. Businesses are trying to learn the tactics of SEO so that they can rank their website. While google always promotes a smarter and cleaner search experience. Therefore, Google changes its algorithm many times in a year.