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The year 2019 has brought a lot of revolutionary changes in the digital marketing industry and paid advertising is not an exception. There are many new channels, tools, platforms, technological inventions that have brought revolutionary changes to the paid advertising industry. Due to all these factors, all experts and agencies are forced to redefine their digital marketing strategy to stay in the game. In this article, I will share the top 3 paid advertising trends 2020 that you must know to redefine your strategy. The change in strategy by keeping these top trends in mind will help you in the quest of leveraging better ROI and conversions.

The exponential growth of digital techniques has given ultimate rise to the importance of digital marketing. But nowadays digital marketing is not only about channels that are digital. It is a mechanism by which people create and share content and experience, interact with each other and the companies with which they do business. Attract more potential customers- Through content marketing (blog), email marketing, search engine optimization (SEO), pay-per-click marketing (PPC), and social media-get more website traffic. Convert more potential customers- As website traffic increases, you need to convert traffic from anonymous website visitors to identify potential customers. We achieve this through irresistible offers for downloadable content (such as e-books and webinars), lead development via email, A/B testing, and beautiful videos. Make more transactions- If the lead is not closed, the lead is not good. We provide your sales team with new tools and data to help them close more potential customers we send. This is where the solid foundation comes into play. We not only create content or place paid advertisements. Instead, we will strive to understand the challenges and pain points of your audience, identify keyword opportunities, and create tailored content to give position your business with the help of the best digital marketing company in Mohali. However, if the content is created strategically, it is always difficult to work for your business.

Digital marketing is the use of digital channels to promote or market products or brands to consumers and businesses. It includes a wide range of activities, such as search engine optimization (SEO), social media marketing, content marketing, pay-per-click (PPC) advertising, and email marketing.